The fall down the rabbit hole is a long one – and often very painful. Once you start to deconstruct reality around you, you tend to alienate a lot of people. They are perfectly adjusted and don’t need your philosophical musings, thank you very much. Vote with your dollars is something you will hear well-meaning sustainability-leaning people say a lot. I used to. I still do, to an extent, but it took a long time to realize just how difficult that is. The idea behind voting with your dollars is to put your money where your values lie. If you are against animal testing on cosmetics, you make sure to only buy cosmetics that are not tested on animals. Easy, right? Not so fast. Did you know that The Body Shop (the most famous worldwide company for natural and ethically produced beauty products) is owned by L’oreal? I didn’t, and that’s when I tumbled into this particular rabbit hole.