As a curious atheist with only an academic interest in religion I have over some time now come up with the following working theory: celebrities are modern day gods. I think it makes perfect sense. I mean, it really is the only way to explain the amount of coverage someone like Kim Kardashian is able to receive in a time where we have so many actual problems facing our existence on this planet. We have more media than ever before, for the first time in history being published doesn’t cost anything. We have phones, tablets, computers, TV and radio are still hanging in there – all designed to give us lightening fast access to information. And wouldn’t you say about roughly 70% of that time spent on these devices is spent talking about ourselves (Facebook), improving our image (Instagram) and gossiping about celebrities and the latest corporate media distraction/sensation? How did we get here?